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| Liz Hurley |
Elizabeth Hurley, Spokesmodel in her seventeenth year for Estée Lauder and
The BCA Campaign, said;
“Awareness and early detection, along with raising more funds to find a cure, are the key components to conquering this disease. Together we can make an even bigger impact, save more lives and raise even more funds. Please tell everyone you know to do monthly breast self-exams, get mammograms annually if over the age of 40. I look forward to a future free of breast cancer.”
The Ribbon, Pin, and New Wristlet
The signature pink ribbon, co-invented by Evelyn Lauder in 1992, with more than 115 million distributed, evolves into wristlets, featuring a beautiful, single-knot tie that elasticizes to fit any wrist.
“I turned the color of our Pink Ribbon to hot pink to symbolize my drive to turn up the heat on breast cancer and raise awareness with ferocity.”
– Evelyn H. Lauder.
This year, a blue
Swarovski Crystal has been added to our Estée Lauder Jeweled Pink Ribbon Pin to represent the approximately 1% of all breast cancer cases in the United States that are diagnosed in men.
BCA Campaign
2011 Sees the launch of
BCAcampaign.com, the first-ever website to serve as a global destination for news, worldwide event information and tips on breast health and healthy living, also at
facebook.com/BCACampaign.
Worldwide Pink Landmarks
