August 21, 2011

Hot off the Press!

La Mer Ad in Woman & Home Magazine
Two fantastic new developments have surfaced from Crème de la Mer South Africa recently, one: for the first time ever La Mer advertises, and two: upon consultation you receive a complimentary sample!

Samples from Crème de la Mer have been a hot topic of conversation over the recent years, initially one could only receive a sample upon purchase, and stock levels of samples have always been limited, or unavailable. Fortunately there's always the in-store array of products to try! Thank you La Mer - we've come a long way from the famous original quote;

"Only a select few will ever experience my Crème... it just takes too long to produce."
- Dr. Max Huber

The other September issue making headlines is Woman & Home, where Crème de la Mer not only has a double page ad on page 2, also a full page ad on page 101, covering the La Mer story, The Miracle Broth, and The Transformation. Both these ads invite to join La Mer for a customized, luxury moisturizer consultation, and receive a complimentary moisturizer! Fantastic!

I have only ever once seen an official advertisement online for Crème de la Mer, which linked directly to, and only ever in one TV series, Will & Grace, has Crème de la Mer been know for "product placement".
La Mer in Will & Grace with Karen
La Mer in Will & Grace
We've seen Karen Walker keep of pot of Crème de la Mer on her desk at Grace Adler Designs, on the shelves of Barneys New York where Jack McFarland worked, and in season 5, when Will Truman and Karen Walker went for a little Botox, we saw our favorite Crème on the shelves.

The advert is in theme with the current La Mer campaign (I call it the Kelp Theme), showing the fabulous 4 La Mer moisturizers on it's kelp origin, with the headline (what's that?): "Beyond Miraculous".

This Kelp Theme is also reflected throughout the La Mer stores;

The Miraculous Four;

I'm anxiously awaiting all the new and exciting advertisements that La Mer will tease and please us with in the future!

August 18, 2011

Bunny Love

BNB iPhone App
From Puppy Love to Bunny Love, La Mer is now certified in the PETA (People for the Ethical Treatment of Animals) iPhone App, BNB - Be Nice to Bunnies!

Banned BNB App
The BNB App, featuring Stephanie Pratt in the buff, was banned from the App Store, and now exhibits a more clad Stephanie. PETA sided with Apple based on their banning of an App called iSealClub (you get the picture), and sent CEO Steve Jobs a thank you note with some vegan chocolate seals as a token of their appreciation.

Although I found searching and navigating the App slightly galling, it serves its fantastic purpose - to find cruelty-free products, companies, and categories (and those we want to avoid), so even though we know and love La Mer for its commitment to the elimination of animal testing, you can look up those products you're uncertain about, and boycott them.

The Be Nice to Bunnies App is $2.99 in the App Store, and the PETA App is free.


An interview with Stephanie Pratt on being the face of the PETA Be Nice to Bunnies App.
WARNING: Contains Graphic Content!

August 16, 2011

Spa la La Mer

Crème de la Mer at Harrods of London launched The Spa Experience, along with De La Mer in Japan at the Tokyo Beauty Park.

Unlike the complimentary South African counterpart, The Facial, the La Mer treatments at Harrods range from £100 to £205, covering up-to top-to-toe La Mer treatments on the famous 5th floor well-being haven in a relaxing treatment bed, with the customary ocean sounds, overlooking a the signature La Mer tropical fish aquarium.

Harrods of London
You may opt for The Facial at 60 minutes (£100), the Ultimate Facial for an hour and a half (£155), the Body Treatment at an hour and a half (£115), or the Ultimate Experience at 2 hours and 15 minutes (£205), where you start by placing your feet into a hole in the treatment bed, to be exfoliated and pampered.

Your face then gets steamed with a warm towel, followed by a shoulder and neck massage, customized cleansing, then The Refining Facial, followed by The Spa Experience exclusive - a pure concentration of the Miracle Broth! You then get lathered in The Crème, and while your skin absorbs the magical crème, you receive the hand and arm massage, I  never realize how much tension there is in my hands!