October 5, 2011

La Mer & Breast Health

Crème de la Mer, the jewel in the Estée Lauder crown, launches the Limited Edition Lip Balm, to help make a difference in the fight against breast cancer* during Breast Health month, every October. Available at lamer.com, specialty stores including Bergdorf Goodman, and select Neiman Marcus, Bloomingdale’s and Saks Fifth Avenue stores nationwide. Available exclusively at Holt Renfrew in Canada.

Liz Hurley
Elizabeth Hurley, Spokesmodel in her seventeenth year for Estée Lauder and The BCA Campaign, said;

“Awareness and early detection, along with raising more funds to find a cure, are the key components to conquering this disease. Together we can make an even bigger impact, save more lives and raise even more funds. Please tell everyone you know to do monthly breast self-exams, get mammograms annually if over the age of 40. I look forward to a future free of breast cancer.”

The Ribbon, Pin, and New Wristlet
The signature pink ribbon, co-invented by Evelyn Lauder in 1992, with more than 115 million distributed, evolves into wristlets, featuring a beautiful, single-knot tie that elasticizes to fit any wrist.

“I turned the color of our Pink Ribbon to hot pink to symbolize my drive to turn up the heat on breast cancer and raise awareness with ferocity.”
– Evelyn H. Lauder.

This year, a blue Swarovski Crystal has been added to our Estée Lauder Jeweled Pink Ribbon Pin to represent the approximately 1% of all breast cancer cases in the United States that are diagnosed in men.

BCA Campaign
2011 Sees the launch of BCAcampaign.com, the first-ever website to serve as a global destination for news, worldwide event information and tips on breast health and healthy living, also at facebook.com/BCACampaign.

Worldwide Pink Landmarks
The Empire State Building
In partnership with Philips approximately 200 prominent landmarks around the world will be illuminated with innovative and environmentally-friendly LED technology, to raise awareness about the importance of breast health and early detection. In doing so, millions of women and men everywhere are reminded of the importance of annual mammograms if 40 years or older, and the benefits of early detection in preventing breast cancer. These landmarks will include Le Grand Palais in Paris, Selfridges in London, Hard Rock Hotel & Casino in Las Vegas and The Empire State Building in New York.

With my mother currently undergoing treatment for breast cancer, I understand the seriousness of breast health, and if the only bit I (we) can do is buy what we love anyway, then I’ll take two!

*For each of the Limited Edition Lip Balms sold during October, La Mer will donate $10 to The Breast Cancer Research Foundation, with a maximum donation of $ 30,000.

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