From Accident to Miracle
He believed the sea was a miraculous resource and sea kelp, in particular, captured his imagination. With its endless ability to regenerate itself, its nourishing properties and the powerful way it retained moisture, it held promise and hope. 12 years passed. 6,000 experiments were conducted. Finally, he perfected the precious, nurturing Miracle Broth™, which he incorporated into Crème de la Mer, the very first La Mer formula.
Luxuriously Rich, Yet Weightless
The Moisturizing Soft Cream is a revolutionary new formula that delivers the profound benefits of Crème de la Mer in a soft, luxurious texture. Advanced absorption technology, Moisturizing Spheres, allow this new formula to penetrate deeply replenishing moisture and strengthening skin. Clinical testing demonstrated a 70% immediate improvement in moisture, and after eight weeks of use, a 65% improvement in visible lift. Skin looks renewed and energized, youthfully radiant.
The Moisturizing Soft Crème contains the Miracle Broth™, with its legendary powers of transformation, and gives skin the deep moisture it needs to renew itself. A healthy complexion has an electrical charge that allows water to be drawn into the skin, keeping it soft, smooth and hydrated. Skin is transformed, leaving it softer, looking firmer, virtually ageless. Renewed and energized, skin looks youthfully radiant. Clinical testing showed a 71% improvement in clarity immediately after using the Moisturizing Soft Cream.
Born from the sea, the Miracle Broth™ lies at the heart of La Mer’s profound powers of transformation. Infused with nutrient-rich sea kelp and simple, pure ingredients including vitamins C, E and B12 and oils of citrus, eucalyptus and alfalfa, the Miracle Broth™ helps soothe irritation and calm the look of redness. Sensitivities appear soothed, and radiance is renewed.
Lime Tea Extract™
Vice President of Research and Development, Andrew Bevacqua, said they spent more than two years working on the texture, while the ingredients have been refined and tweaked over a period of fifteen years. While "the supporting cast of ingredients" have been changed from other La Mer moisturizers, Bevacqua explained that the biggest difference with the new product is the chemical structure, allowing for the lightweight application.